BA Journalism / Bachelor in Mass Media
Presence of Media can be felt everywhere these days and no wonder interest in careers related to media and mass communication is also rising. If you want to make your mark in this area then BA Journalism / mass communication should be your choice.
Earlier the journalism courses were offered at PG level but now some universities offer this course at UG level also. Delhi University offers BA Journalism, Mumbai university offers Bachelor of Mass Media. Both these courses are of 3 years duration and aim to equip the students with skills to succeed in various types of Media. Other than these there are many colleges and Institutes that offer related courses . Read More on colleges that offer journalism courses
Here are the details of Courses that you can study in the BMM course offered by Mumbai University
Semester 1
Effective communication skills–i
Fundamentals of mass communication
Introduction to computers
Landmark events in 20th century history of world, India & Maharashtra
Introduction to sociology, the sociology of news and social movements in India
Introduction to economics
Semester 2
Effective communication skills–ii
Political concepts and the Indian political system
Principles of management and marketing
Introduction to psychology
An introduction to litterateurs
Translation skills
Semester 3
Introduction to creative writing
Introduction to culture studies
Introduction to public relations
Introduction to media studies
Understanding cinema
Advanced computers
Semester 4
Introduction to advertising
Introduction to journalism
Print production and photography
Radio and television
Mass media research
Organisational behaviour
Semester 5 Advertising
Advertising in contemporary society
Copywriting
Advertising design (project paper)
Consumer behaviour
Media planning and buying
Brand building
Semester 5 Journalism
Reporting
Editing
Journalism and public opinion
Features and opinion
Indian regional journalism
Newspaper – magazine making(project paper)
Semester 6 Advertising
Advertising and marketing research
Legal environment and advertising ethics
Financial management for marketing and advertising
Agency management
The principles and practice of direct marketing
Contemporary issues
Semester 6 Journalism
Press law and ethics
Broadcast journalism
Business and magazine journalism (combination of niche i and ii)
Internet and issues in the global media
News media management
Contemporary issues
Here is the syllabus of BA Journalism offered by Delhi University
Semester 1
Communication and Mass communication concept and processes
History of communication media
Introduction to journalism
Indian State and Democratic policy
Semester 2
Indian Business and economics
Media and cultural studies
IT and online journalism
Reporting and editing for print
Semester 3
Broadcast Journalism
International politics
Media laws and ethics
Print journalism and production
Semester 4
Development communication and journalism
International Media scenario
Advertising and Public relations
Reporting and editing in broadcast media
Internship
Semester 5
New Media Technologies
Media Industry and management
Research methods
Radio and TV production
Semester 6
Human rights gender and environment
Seminar on current issues
Research dissertation
Research dissertation